The opportunities to participate in a charitable race in Austin, Texas are limitless. I am a huge fan of our local Turkey Trot. It’s a wonderful annual event for my whole family and I like the extra exercise to make up for the pumpkin pie. I am also a regular triathlon supporter, cheering my daughter on or donating on her behalf. I am proud of her she recently came in third for her age division and she just started competing three years ago.
As a participant and supporter of numerous race days, I am surprised by how few of the local races incorporate a peer-to-peer fundraising element into their event. I guess the organizers think it’s too complicated costs too much or will raise very little?
However, a peer-to-peer fundraising tool can transform a runner, cyclist, swimmer or walker into an individual fundraiser multiplying their $30 race day fee into $120 and so on. Since participants appeal to their friends for funds through Facebook or Twitter, your organization can easily grow awareness of the event, increase registrants and potentially appeal to a completely new set of donors or participants who will sweat it out for your charity.
Don’t take my word for it. Check out the Run Walk Ride Fundraising Council website at www.runwalkride.com there are a number of case studies and articles about peer-to-peer a.k.a. individual a.k.a. participant fundraising.
Even better, register for their upcoming conference taking place March 6th and 7th in Atlanta. The presentations are terrific and you get to see and meet all the world-class athletes on hand. I will be attending this year and would love to tell you more about Sage Fundraising Online; it’s our tool for powering peer-to-peer fundraising.
The early bird deadline is January 17th for the Run Walk Ride conference, so sign up today! Be sure and save $100 on registration by using the promotional code S100 when registering here.
Let me know if you’re attending below or come by and see me at our Sage booth.
Heidi Kelley
Solution Consultant, Sage Nonprofit Solutions
Sage Business Solutions
Abila blog 